If you don’t follow us on Twitter (it’s ok, I forgive you), you probably weren’t exposed to my summer-long complaints of studying for the Texas bar exam and lack of content creation as a result. You also are probably unaware that we went a month after that without access to the internet after we moved from Lubbock to Dallas (basically across the state, if you’re not familiar with Texas geography). Well, now that we’re in Dallas, I was looking for something to do, and I came across Alton Lane, a custom tailor and all-around cool place. It turns out they were opening a new shop in Dallas, so I was able to get an invitation to attend the launch party and get an early peek at their Dallas showroom.
I walked up to this jacket-required event, and was met at the door by someone with a camera and one of those photo spot backgrounds used at PR events. I was asked if I wanted to take a photo, and for some reason I agreed (if you look at this website you’ll see I’m not really into having head shots taken)–probably just to get the full experience. Embarrassing photos were taken, I wrote my name on the list, and I have no idea what the end result of that was.
I walk in to the showroom, and it’s crowded. This is a happening shin-dig, for sure, filled with guys aged 25-35 and women not too much younger. I walked around, trying to figure out what exactly Alton Lane is (I was still unsure at that point), because it wasn’t exactly a retail store (I didn’t see too many ties or things to buy), but more like a really awesome apartment. I made the rounds, looking at the various knick knacks and fabric swatches.
The photos are purposely devoid of people because I didn’t want to be a creeper, but the space was slammed, believe me. I asked about 5 different people where Matt was (he’s the head honcho of the Dallas showroom), as he invited me and I wanted to say hello, but nobody knew who he was. It was kind of like a really well-dressed college party where everyone is there boozing it up (in mason jars) and nobody knows who lives in the house. I was the only one taking photos at the event, so I thought someone who worked there might notice me as a member of the press, but no dice.
The launch party was fun, but it wasn’t quite my scene overall. I heard guys talking about “the highest quality sheep,” and if I weren’t so couth I would have asked them about their experience raising sheep. I mean, really–the highest quality sheep? I’m all for looking nice and wearing well-fitting suits, but some people just take it over the line sometimes. But really, what else would one expect from an launch party for a tailor? I wish I could have found someone who worked for Alton Lane at the event so I could have something more substantial to report, but that’s how things go sometimes.
From what I could tell, the suits were very well made and came with a seemingly-endless amount of fabric options. I didn’t see any prices, which means that they’re expensive (that’s usually how it goes). It was a fun party, a bit pretentious for my taste, but I would definitely return–at least to check out that sweet buck.