Close-up of the powder.

Adds volume without a lot of extra noise.

This is one of the most unique products I’ve used. Until now, all my experience with hair styling products revolved around gels, pastes, and pomades. You can imagine my surprise when American Crew sent me their boost powder.

Trusting it wasn’t anthrax, I was excited to explore this strange substance. The inside of the container is similar to a salt or pepper shaker–small holes allow for the powder to come out. In my hand, the powder felt like cold flour, and when I rubbed my hands together, the powder disappeared.

I ran my hands through my hair, and instantly my hair puffed up. It was as if I was molding my hair with my bare hands. I couldn’t feel the product in my hair or on my hands, but I could definitely see its effectiveness. I’ve always disliked the way some low quality gels leave my hair hard as a rock, and with this product I didn’t have to worry about it at all.

American Crew suggests sprinkling the powder in your hair directly after using product with a stronger hold. This enables the user to get the messier looks from the movies. Note that the before/after comparison is with the boost powder only, not two products paired together, in order to show the purpose of the powder.

I’ve used the boost powder multiple times now, and each time I’ve loved the results. If you’re looking for a way to add volume to your hair without the use of products that will prevent your hair from moving naturally, or if you’re looking to add something extra to your product-styled hair, you can’t go wrong with American Crew’s boost powder.

 Have you used this product before? If so, what are your thoughts on it? Have any additional questions you’d like answered? Speak up in the comments below.