Fashion bloggers are a huge trend, and we really think they are changing the way people view the fashion industry. So, just like celebrities before them, bloggers now really have the type of influence and reach that a variety of brands are hoping to leverage. What we’re trying to do is go a step further than that and not just take a blogger and stick them on a preexisting product and try and push that. We really give the bloggers an opportunity to really create the piece themselves.
This is an extremely interesting idea, and I would have no idea how to turn this idea into a business model. Then again, I didn’t go to Harvard Business School.
Homawoo’s calm demeanor and level-headed approach to achieve his goal is really the best part about this video. Not only does he have a brand new idea, he has the burden of creating an entire paradigm, and he’s not phased in the least. The Motley does a great job with these videos, and I can’t wait to see the next one. We also covered the release of the first video, which is also worth the watch.
Do your personal passions fit your professional passions? Discuss in the comments below.